Sun care is moving beyond seasonal protection. It's becoming a lifestyle category built around sensoriality, multifunctionality, and daily ritual.

In this on-demand webinar, Inolex's Jennifer O'Hara, Director of Marketing and Commercialization, joins BeautyStreams' Eleonora Mazzilli, Business Director, to trace where the category is heading through 2028.

Together, they explore what BeautyStreams calls Solar Beauty, an emerging category that goes beyond protection to incorporate multifunctionality, sensoriality, and the kind of daily ritual that creates a real emotional connection between consumers and their products. The conversation spans consumer behaviors, textures, formats, and the ingredient innovations shaping what comes next.

BeautyStreams is the go-to trend platform for the global beauty industry, helping companies develop innovation across product development and marketing.

What you'll learn

• Why sensoriality has become a formulation priority and what it means for how consumers experience sun care every day
• The three beauty movements shaping the category: reasonology, gentle care, and preemptivism
• How sun care is expanding into pre-sun and post-sun rituals, and what that opens up for product development
• The texture and hybrid formats are gaining traction globally
• Which ingredient innovations are enabling lighter, safer, and more elegant sun care formulations