Goodbye Greenwashing

Goodbye Greenwashing Now On Demand!

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Watch On Demand

Welcome to Goodbye Greenwashing™, a video series that takes a deep dive into sustainability claims. In our latest episode, we explore the intricate world of biodegradability and guide you on how to make truthful and impactful claims without falling into the trap of greenwashing.

Quantifying environmental impact is an important way to evaluate the sustainability of our ingredients and support brands in alignment with their environmental goals. Our on-demand video examines the topic of biodegradability and how substances breakdown naturally over time. Learn how using verified biodegradable ingredients can help you make reputable, science backed claims for consumer products.

Key Takeaways:

What is Biodegradability? Understand the science behind how substances break down naturally over time.
Importance of Biodegradability: Learn why choosing biodegradable ingredients is crucial for environmental health.
Avoiding Greenwashing: Discover the seven sins of greenwashing and how to avoid them.
Testing Methods: Gain insights into OECD testing methods for validating biodegradable claims.

"Choosing biodegradable ingredients is important to avoid potential toxicity. There are many ingredient categories that are not biodegradable and can be made biodegradable, or where biodegradable alternatives to those materials are already available." - Audrey Wesson, Inolex Corporate Sustainability

Ready to Learn More?

Read more about the complexity of biodegradability and why it is emerging as an important sustainability issue in our Science Behind article. Replacing legacy ingredients with high performance sustainable technologies is a great way to improve the biodegradability of your formula.

Goodbye Greenwashing™ Part 1

Watch Inolex’s first ever BeautyFood™ Edu-Series, Goodbye Greenwashing™. This 3-part series explores the wellness and transparency trends and their impact on natural claims, certification bodies, and ways to formulate more naturally without sacrificing performance.

WATCH NOW

Sun Care Is No Longer Just About Filters

Listen to the Podcast

In this episode of Global Cosmetics News' In Conversation With, industry experts explore the forces reshaping sun care in 2026, from sensory performance and SPF adoption to ingredient transparency and sustainability accountability.

The Bright Future of Sun Care

Watch the Webinar

Sun care is evolving into a lifestyle segment of Solar Beauty, an emerging category that incorporates multifunctionality and sensoriality to evoke emotional connection between consumer and products. This on-demand webinar takes us through why sensoriality is an essential component of beauty care today.

Sustainability at Inolex Starts Long Before the Lab

Celebrate Earth Day

Brassica, castor, coconut, sugarcane, corn, olive, palm. On #EarthDay, we're proudly celebrating the fields, farms, and farmers that grow them. For us, designing safer, greener, and simply better ingredients starts long before the lab. That's why our products are GMO-free and 99% of our portfolio is verified biodegradable. Our Impact Report tells the full story.

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