Product preservation has been profoundly impacted by the wellness movement and resulting consumer ingredient concerns. Today, consumer-accepted traditional preservation options are limited. In parallel, the global naturals movement continues to heighten consumer interest in natural or biobased ingredients. This additional consumer interest limits the field of options even further, as many preferred traditional preservatives used in the cosmetics industry, such as Phenoxyethanol or Sodium Benzoate, are 100% petro-derived. The most prevalent alternative options used today either as standalone or preservation boosting options, including Caprylyl Glycol or Ethylhexylglycerin, are also 100% petro-derived. As effective preservation is incredibly important in formulation, new innovations need to deliver broad spectrum antimicrobial control and originate from natural sources to truly meet consumer expectations.